Welcome to the
SafeLogic brand guidelines.
- LAST UPDATED 08.28.26
Introduction
This Brand Guide is a roadmap for how we communicate who we are, what we stand for, and how we show up in the market. It brings together our identity—our positioning, messaging, and values—so that every member of SafeLogic and our Partners can confidently represent the firm.
By following these guidelines, we ensure that no matter who is speaking for SafeLogic, we all communicate with a clear, unified voice that makes an impact.
How to use this guide
This guide is a practical reference, built to be used across levels, from new hires and leadership to partners and public relations. It’s not meant to be memorized word for word but to give you clarity on how to describe SafeLogic with consistency, confidence, and impact.
Use it to:
- Align your messaging in presentations, proposals, and client conversations
- Reinforce our shared identity and culture
- Understand how to properly use our branding – logos, fonts, colors, icons.
Brand Messaging
Core Positioning
Cryptographic resilience without disruption.
Cryptography sits at the foundation of digital trust, but the environment around it is changing faster than ever. AI is accelerating software development, vulnerability discovery, and infrastructure change. Quantum computing will require organizations to replace entire categories of cryptography. Standards evolve. Compliance requirements shift. Organizations need the ability to continuously understand, govern, and adapt the cryptography protecting their business.
SafeLogic helps organizations stay ahead of that change.
We provide the trusted cryptographic software, visibility, and operational capabilities organizations need to deploy, manage, and modernize cryptography across its lifecycle—without slowing innovation.
Trusted cryptography. Ready for what’s next.
Brand Message
Know your cryptography. Trust your cryptography. Change it when you need to.
Because the next cryptographic change may come from a new standard, a newly discovered vulnerability, an AI-accelerated threat, or the transition to post-quantum cryptography.
The SafeLogic Value Proposition
SafeLogic helps organizations move from cryptographic complexity to cryptographic control.
We bring together:
Visibility
Understand what cryptography exists, where it is being used, and what matters.
Trusted Implementation
Deploy validated classical and post-quantum cryptography without unnecessary application redesign.
Remediation
Move from identifying cryptographic risk to actually fixing it.
Governance
Apply policy and continuously monitor cryptography as environments change.
Crypto-Agility
Continuously adapt to new algorithms, standards, vulnerabilities, threats, and regulatory requirements without repeatedly rebuilding applications.
True crypto-agility requires more than the ability to swap algorithms. Organizations need to know where cryptography exists, understand what depends on it, determine what matters most, and execute change quickly and safely.
Together, these capabilities create a foundation for long-term cryptographic resilience.
Who We Are
- A cryptographic software company focused exclusively on solving complex cryptographic challenges.
- Deeply experienced in validated cryptography, FIPS 140, post-quantum cryptography, entropy, and cryptographic risk management.
- A long-term technology partner to organizations operating in demanding enterprise, government, and regulated environments.
- Practitioners who actively participate in the standards, protocols, and industry initiatives shaping the future of cryptography.
Benefits for Customers
Protect Market Access
Meet cryptographic requirements that can determine eligibility for government, defense, and regulated markets.
Accelerate Compliance
Reduce the time and engineering effort required to achieve and maintain cryptographic compliance.
Prepare for the Post-Quantum Era
Move beyond PQC experimentation and roadmaps toward prioritized, production-ready migration.
Reduce Cryptographic Risk
Identify outdated, vulnerable, unknown, or noncompliant cryptography before it becomes a security or business problem.
Minimize Engineering Disruption
Modernize cryptography without forcing development teams to become cryptographic specialists.
Build Long-Term Crypto-Agility
Create an operational capability for adapting cryptography as standards, threats, technologies, and regulations change.
Our Vision
To make trusted, resilient, and adaptable cryptography an operational capability for every organization.
We envision a future where organizations no longer manage cryptography through isolated compliance projects and emergency migrations.
Instead, organizations continuously understand their cryptographic posture, enforce policy, deploy trusted implementations, and adapt confidently as cryptographic requirements change.
Our Mission
To simplify the deployment, management, and modernization of trusted cryptography.
SafeLogic gives organizations the software and expertise to protect critical systems today while continuously preparing for tomorrow.
Brand Personality
Expert, Not Academic
We operate in a highly technical field, but our job is to make cryptography understandable and actionable.
Authoritative, Not Alarmist
Cryptographic risks are real. We explain them clearly without relying on fear.
We communicate urgency when urgency exists, but always pair it with a practical path forward.
Pragmatic
Our customers need to deploy software, pass assessments, meet procurement requirements, migrate systems, and reduce risk.
Our messaging should always move from problem → action → outcome.
Confident
SafeLogic has deep experience in cryptography and should speak like a company that knows the space.
Avoid unnecessary qualifiers and vague marketing language.
Forward-Looking
Cryptography continuously evolves.
SafeLogic should consistently demonstrate that we understand both today’s requirements and what organizations need to prepare for next.
Elevator Pitch
Cryptography is becoming an enterprise-wide management challenge. Organizations need to meet FIPS requirements today, prepare for post-quantum cryptography tomorrow, and respond to AI-driven software change and vulnerability discovery across increasingly complex technology environments.
SafeLogic provides the software to manage that entire lifecycle—from cryptographic discovery and posture management to validated classical and post-quantum cryptography, remediation, governance, and crypto-agility.
We help organizations stay compliant, reduce cryptographic risk, and adapt to change without disrupting software delivery.
About SafeLogic
Founded in 2012, SafeLogic’s validated, holistic, and interoperable cryptographic software products enable enduring privacy and trust in the ever-changing digital world. Trusted by many top firms, SafeLogic expedites and streamlines the adoption of FIPS 140-validated classical and post-quantum cryptography while enabling strong entropy, crypto-agility, and cryptographic posture management.
Brand Language by Solution
CryptoComply
Focus
Trusted, validated cryptography without the traditional FIPS burden.
Messaging
CryptoComply gives organizations production-ready FIPS 140-3 validated cryptographic software that integrates into existing applications and technology environments.
SafeLogic handles the complexity of maintaining trusted cryptographic implementations so engineering teams can focus on their products while organizations accelerate compliance and protect access to regulated markets.
Customer Outcome
Achieve cryptographic compliance faster without turning FIPS into a multi-year engineering project.
SafePQ
Focus
Production-ready post-quantum cryptography.
Messaging
SafePQ helps organizations move beyond PQC research and experimentation toward real-world deployment.
With trusted post-quantum implementations, hybrid migration capabilities, broad deployment support, and enterprise-grade lifecycle management, SafePQ enables organizations to modernize cryptography at their own pace without unnecessarily redesigning critical systems.
Customer Outcome
Move from PQC planning to implementation while minimizing operational disruption.
SafeLogic CPM
Focus
Continuous cryptographic visibility, prioritization, remediation, and governance.
Messaging
SafeLogic CPM helps organizations discover cryptography across complex environments, understand where cryptographic risk actually matters, prioritize remediation, and continuously govern cryptographic posture.
Rather than stopping at discovery, CPM connects cryptographic findings with the application, runtime, ownership, business, and policy context teams need to take action.
Customer Outcome
Move from cryptographic inventory to cryptographic action.
Core CPM Story
Discover. Understand. Act. Govern.
Brand Identity
Our Brandmark
The SafeLogic shield is more than a symbol of protection—it represents trust built into the foundation of everything we do. In a world where cryptographic requirements, threats, and technologies are constantly changing, the shield reflects the confidence and resilience organizations need to protect what matters today while preparing for what comes next.
At its center, the checkmark represents assurance: cryptography that is trusted, validated, and ready for real-world use. Together, the shield and checkmark capture the essence of SafeLogic—combining protection with proof, security with confidence, and resilience with action. It is a symbol of our commitment to helping organizations know their cryptography, trust it, and adapt it as requirements evolve.
Our Logo
The SafeLogic Logo is comprised of two elements: the brandmark and the wordmark.
SafeLogic Logo
Brandmark
Wordmark
Logo Formats & Usage
Light Backgrounds Usage
When our logo is used on light backgrounds the preferred format is the standard format of our logo. There should always be enough contrast between the logo and background. Allowing for maximum legibility.
Dark Backgrounds Usage
When our logo is used on dark backgrounds the preferred format is the reversed format of our logo. There should always be enough contrast between the logo and background. Allowing for maximum legibility.
Logo Do & Don’ts
It is important that the appearance of the SafeLogic logo remains consistent. It should not be modified or added to in any way. Note: these rules apply to all logo variations.
Product Icons
Our icon system embodies simplicity, clarity, and accessibility. Use our icons to convey fundamental solution and service concepts across various platforms—from marketing materials and presentations to web content, infographics, and diagrams. Designed to maintain legibility even at smaller sizes, they excel within the range of 35 to 150 pixels.
CryptoComply
RAPIDCERT
MAINTAINCERT
SAFELOGIC CPM
SAFEPQ
Colors & Fonts
Our colors have been carefully chosen to coordinate and represent SafeLogic. It is important that they are used both consistantly and accurately.
Colors
Overall usage of the primary color should be more prominent than secondary colors usage.
Orange
R254 / G107 / B0
#FE6B00
C0 / M58 / Y100 / K0
PANTONE 1505 C
SafeLogic Black
R30 / G36 / B43
#1E242B
C30 / M16 / Y0 / K83
PANTONE 433 C
Charcoal
R87 / G96 / B108
#57606C
C19 / M11 / Y0 / K58
PANTONE 431 C
Grey
R135 / G143 / B153
#878F99
C12 / M7 / Y0 / K40
PANTONE 430 C
Dark Blue
R0 / G81 / B115
#005173
C100 / M30 / Y0 / K55
PANTONE 3025 C
Blue
R51 / G153 / B179
#3399B3
C72 / M15 / Y0 / K30
PANTONE 7459 C
Light Blue
R196 / G217 / B226
#C4D9E2
C13 / M4 / Y0 / K11
PANTONE 545 C
Light Orange
R255 / G225 / B204
#FFE1CC
C0 / M12 / Y20 / K0
PANTONE 475 C
Green
R132 / G182 / B167
#84B6A7
C27 / M0/ Y8 / K29
PANTONE 557 C
Purple
R49 / G42 / B155
#312A9B
C68 / M73 / Y0 / K39
PANTONE 2370 C
Fonts
Yaldevi is our primary headline font. We use it across headings, titles, and prominent messaging to create a distinctive and consistent visual presence.
42Dot Sans is our primary body-copy font. We use it for paragraphs, supporting content, captions, and other text where clarity and readability are essential.
Together, these font families should be used across digital and designed materials by specialists who have access to the appropriate font files and licenses.
Yaldevi Regular
Yaldevi Regular Slanted
Yaldevi Medium
Yaldevi Medium Slanted
Yaldevi Semibold
Yaldevi Bold
Yaldevi Bold Slanted
Typography
The way we set our text keeps our visual identity strong, consistent and recognisable across a wealth of communications. The following examples show best practice for typesetting, and for design as a whole.
Page Headline - H1
Subheading - H2
Subheading - H3
Body copy big – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Subheading - H4
Body copy normal – sum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repderit in voluptat ese cillum dolore eu fugiat nulla pariatur.
Body copy small – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Font Substitute
If the primary font is not available you can use the approved substitute font. For digital communications, such as email, digital screens and Microsoft Office documents, use Arial.
Contact
Questions
For any inquiries regarding the SafeLogic brand guidelines or assistance in accessing our branded assets, please do not hesitate to reach out to:
Scott Raspa
scott@safelogic.com
